Variable Data Printing, or VDP, is a way of adding text that may be varied from one printed label to the next, without stopping the printing process. This process uses information from a spreadsheet that is stored in a database or an external file. VDP is exclusive to digital printing, which harnesses highly efficient computer software to create high-quality, full color labels with no costly plates.
For example, variable data printing is ideal for lines of products that contain batch numbers, a unique code, or promotional codes.
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